Internet and Wine.
Gary Vaynerchuck (Wine Future 09).
5 Responses to “The Internet wine revolution”
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Awesome, as is Gary’s book, ‘Crush it’. The last five minutes are especially worth watching.
Incredible, awesome, outstanding speech! Reallity and Where are we? Gary tells us where we should go to
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Una de las mejores intervenciones que hubo en Wine Future.
Una visión moderna y actualizada de lo que debe ser el sector.
Nos debemos acercar al consumidor sin grandes historias. Debemos transmitir que el vino es para disfrutar y, como en todo en la vida, para disfrutar con algo solo te tiene que gustar.
Nice speech. Very spiritual one. Nevertheless whatever Gary says it is a completely different story selling online in the States vs Spain for example. Spanish clients (99,9%) of them do not trust online shops (nevermind all contacting and trustworthy data you supply them with), and changing the generational memory chip takes long years (not to say decades) of efforts, time, and money. But I do agree internet and social networks are the future, definitely yes! PS – A tiny detail I do disagree to Gary. I´d wrote him in several ocassions and got an answer only once, 9 months after I´d lastly wrote to him, and in that “reply” of his he informed me (and millions like me) of the birth of his child and of the market launch of some of his new books. It was totally commercial stuff, excusing himself he was to busy to answer me (us), etc. Which is OK, but it´s not exactly the story he tells in this speech in particular. Summarizing, I do respect Gary a lot, for his passion first of all!